Contents 

Introduction
Firm Name
Financial Management
Debt
Equity
Dividends
Bonds
Product Marketing
Pricing and Promotion
Pricing
Advertising
Public Relations
Development
Development
Abandon a Product
Launch a New Product
Firm Marketing
Distribution
Branding
Operations Management
Capacity Planning
Production Efficiency
Quality
Production Planner
Viewing and Copying Reports
Copying and Pasting a Text Based Report
Copying and Pasting a Graph
Saving a Graph as an Image
Firm Performance Indicator
Great!
Good
Steady
Bad
Very Bad!
Key Performance Indicators (KPIs)
Retail Sales
Retail Sales Increasing
Retail Sales Steady
Retail Sales Decreasing
Revenue
Revenue Increasing
Revenue Steady
Revenue Decreasing
Efficiency
Efficiency Increasing
Efficiency Steady
Efficiency Decreasing
Income
Income Increasing
Income Steady
Income Decreasing

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Income

Net Income or Net Loss

Net income or net loss is your firm's revenue minus its COGS, operating expenses and tax.

Dividing your net income/loss by the number of shares that your firm has issued will give you your firm's earnings per share (EPS), which is the major contributor to your share price. The higher your EPS gets the higher your share price will rise and vice versa.

Sales Revenue is the amount of money that you received for the bikes that your firm sold this year, i.e. wholesale price multiplied by the quantity sold.

Cost of Goods Sold (COGS) is the amount of money that it cost you to produce the bikes that your firm sold this year. For a more detailed calculation breakdown, see the COGM and Gross Margin report.

Gross Margin (gross profit), is how much your firm earned this year by making bikes and selling them. It excludes all other costs of operating your firm, except the manufacturing costs of the bikes you sold, e.g. it does not include advertising.

Operating Expenses are all of the other costs involved in operating your firm. This includes selling and distribution expenses, production management expenses, administration expenses and financial expenses.

In This Section

Income Increasing

Income Steady

Income Decreasing

See Also

Key Performance Indicators (KPIs)

Retail Sales

Revenue

Efficiency