Branding

The Branding tab decision screen is used to enter your firm's corporate branding budget.

Corporate Branding programs are important in generating the demand for most products. In general, branding serves to boost the effectiveness of direct product marketing. This occurs because advertising, public relations and branding work together to raise the awareness of an individual product.

The white box is used to enter the figure that you would like to spend on brand advertising in this decision period.

Click in this box and enter the figure you have decided upon. The gray box underneath displays the amount spent on branding by your firm in the previous year.