Contents 

Introduction
Firm Name
Financial Management
Debt
Equity
Dividends
Bonds
Product Marketing
Pricing and Promotion
Pricing
Advertising
Public Relations
Development
Development
Abandon a Product
Launch a New Product
Firm Marketing
Distribution
Branding
Operations Management
Capacity Planning
Production Efficiency
Quality
Production Planner
Viewing and Copying Reports
Copying and Pasting a Text Based Report
Copying and Pasting a Graph
Saving a Graph as an Image
Firm Performance Indicator
Great!
Good
Steady
Bad
Very Bad!
Key Performance Indicators (KPIs)
Retail Sales
Retail Sales Increasing
Retail Sales Steady
Retail Sales Decreasing
Revenue
Revenue Increasing
Revenue Steady
Revenue Decreasing
Efficiency
Efficiency Increasing
Efficiency Steady
Efficiency Decreasing
Income
Income Increasing
Income Steady
Income Decreasing

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Public Relations

The Public Relations (PR) decision screen allows you to set the PR budget for your product for the coming year.

There are three media types (channels) that you may choose to promote your product in.

Each market segment has different media viewing habits, e.g. for some segments TV is more effective for others it's the Internet. So ensure that you read the Market Research reports and the Market Overview chapter in the player's manual before deciding on your PR budgets.

The pie graph shows you how your total PR budget for this product that has been allocated to each of the three media types.

See Also

Pricing and Promotion

Pricing

Advertising