Your firm is losing money!
Check the Industry Results Overview report, compare your firm's Gross Margin % to your competitors:
- If your Gross Margin % is the similar to your closet competitors, then you mainly have a sales problem, review the All Product Details report to try and identify how to improve the popularity of your products
- If your Gross Margin % is significantly lower than your competitors, then you might also have a cost problem and you need to look for ways to reduce costs. The first thing you should check is the Operations Reports Overview, if you have lots of your product(s) in stock (current inventory), then you have an inventory cost problem and you need to try and clear your warehouse!