Contents 

Introduction
Firm Name
Financial Management
Debt
Equity
Dividends
Bonds
Product Marketing
Pricing and Promotion
Pricing
Advertising
Public Relations
Development
Development
Abandon a Product
Launch a New Product
Firm Marketing
Distribution
Branding
Operations Management
Capacity Planning
Production Efficiency
Quality
Production Planner
Viewing and Copying Reports
Copying and Pasting a Text Based Report
Copying and Pasting a Graph
Saving a Graph as an Image
Firm Performance Indicator
Great!
Good
Steady
Bad
Very Bad!
Key Performance Indicators (KPIs)
Retail Sales
Retail Sales Increasing
Retail Sales Steady
Retail Sales Decreasing
Revenue
Revenue Increasing
Revenue Steady
Revenue Decreasing
Efficiency
Efficiency Increasing
Efficiency Steady
Efficiency Decreasing
Income
Income Increasing
Income Steady
Income Decreasing

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Introduction

Welcome to MikesBikes-Intro (MB-I)

MB-I will give you the opportunity to have practical hands on experience at making critical marketing, operations, product development and financial decisions and seeing the outcome in a live, interactive case study.

Learning Objectives

By interacting in this simulated marketing environment you will learn:

  • The standard terms and concepts of strategy, marketing, new product development, operations, finance, and accounting
  • To think of business as an interacting system of these components
  • To develop strategy for an organization
  • To analyze company data using informative and detailed graphics
  • Many key quantitative skills for management, including basic forecasting skills

In This Section

Firm Name