Contents 

Introduction
Firm Name
Financial Management
Debt
Equity
Dividends
Bonds
Product Marketing
Pricing and Promotion
Pricing
Advertising
Public Relations
Development
Development
Abandon a Product
Launch a New Product
Firm Marketing
Distribution
Branding
Operations Management
Capacity Planning
Production Efficiency
Quality
Production Planner
Viewing and Copying Reports
Copying and Pasting a Text Based Report
Copying and Pasting a Graph
Saving a Graph as an Image
Firm Performance Indicator
Great!
Good
Steady
Bad
Very Bad!
Key Performance Indicators (KPIs)
Retail Sales
Retail Sales Increasing
Retail Sales Steady
Retail Sales Decreasing
Revenue
Revenue Increasing
Revenue Steady
Revenue Decreasing
Efficiency
Efficiency Increasing
Efficiency Steady
Efficiency Decreasing
Income
Income Increasing
Income Steady
Income Decreasing

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Pricing

The Pricing decision screen is where you enter your Retail Price (also known as a list price) and Sales Forecast for your product for the next rollover.

To enter your decisions, click in the white boxes and type in the desired figures. The other cells display your decisions/results from the previous year.

Retail Price ($)

The Retail Price is the retail price that you recommend that your retailers sell your product for.

Sales Forecast (Units)

The Sales Forecast is where you enter an estimate of how many units that you think you will sell this year.

Based on your price and sales forecast the screen calculates an estimated Forecast Sales Revenue for your product.

See Also

Pricing and Promotion

Advertising

Public Relations