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Screen - Product Decisions

Product Decisions Screen

See also:Factors for Product Decisions

The Product Decisions Screen is where you enter your decisions about each of your firm's products for the coming year. Here you set marketing and production levels, and can launch, modify or abandon products.

To make decisions for a particular product, first select it by clicking on it in the list. Then choose the action you wish to perform.

A summary of decisions for the selected product appears towards the bottom of the screen.

In This Section

Explanation - Production

Explanation - Product Attribute

Explanation - Marketing

Explanation - Market Segment

Explanation - Modifying a Product

Explanation - Launching a Product

Screen - Marketing and Production

See Also

Screen - Main Decision

Firm Name

Screen - Perceptual Map

Screen - Distribution

Screen - Branding

Screen - Equity and Dividends

Screen - Investments

Screen - Product Development

Screen - Capacity

Screen - Responsiveness

Screen - Quality Decisions