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Screen - Distribution

Distribution and Branding Screen

See also: Factors for Distribution

The Distribution Screen is where you enter your decisions about distributing your products for the coming year.

To adjust your distribution strategy for a particular channel or type of store, enter desired Extra Support amounts and Retailer Margins in the appropriate fields. Note in the Multi-Player there is an extra distribution channel - Sports Stores (not shown).

In This Section

Screen - Distributor Allocation

See Also

Screen - Main Decision

Firm Name

Screen - Product Decisions

Screen - Perceptual Map

Screen - Branding

Screen - Equity and Dividends

Screen - Investments

Screen - Product Development

Screen - Capacity

Screen - Responsiveness

Screen - Quality Decisions