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Explanation - Modifying a Product

Modifying a Product

See also:Modifying Products

Existing products can be modified using the Product Development function. Generally the modification will be made to reduce the cost of manufacturing the product, or to change product attributes to cater for a moving market segment. A modified product can be released under the original products name.

See Also

Screen - Product Decisions

Explanation - Production

Explanation - Product Attribute

Explanation - Marketing

Explanation - Market Segment

Explanation - Launching a Product

Screen - Marketing and Production