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Screen - Product Development

Product Development Screen

See also:Factors for Product Development Decisions

The Product Development Screen is where you enter your decisions about Product Development for your firm for the upcoming year.

In MikesBikes-Advanced, product development is outsourced to a firm with many years experience in your industry. Product Development is organized into separate design projects. Each design project has a set of target product attributes and prime cost, as well as a project budget (which is always spent!). The design project takes a year to complete - even if the targets are not completely met. At that stage the design may be used to launch or modify a product, used as the starting point for further development (using a new project name!), or simply kept until needed.

To enter the specifications for a new product design project, press the "New" button.

To modify the specifications for an existing design project, select the project and press the "Modify" button.

Summary information for the selected Product Development project is shown towards the bottom of the screen.

The Product Development project will take one period to complete, so the product launch/modification must be planned for in advance!

In This Section

Screen - New Project

Explanation - Product Prime Cost

Explanation - Project Name

Explanation - Project Characteristics

Explanation - Product Name

Explanation - Product Development Projects Available

Explanation - Product Development

Screen - Abandoning a Project

See Also

Screen - Main Decision

Firm Name

Screen - Product Decisions

Screen - Perceptual Map

Screen - Distribution

Screen - Branding

Screen - Equity and Dividends

Screen - Investments

Screen - Capacity

Screen - Responsiveness

Screen - Quality Decisions