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Screen - Branding

Branding Screen

See also:

Factors for Advertising

Factors for Branding

Advertising and branding are important in generating the demand for most products. Advertising and branding generally work together to raise the awareness of a product, and, in MikesBikes-Advanced, money spent on branding adds to the effectiveness of product advertising.

This screen allows you to make decisions on the branding for your firm. By clicking on the field and entering the Brand Advertising dollars, you may commit the appropriate spend.

See Also

Screen - Main Decision

Firm Name

Screen - Product Decisions

Screen - Perceptual Map

Screen - Distribution

Screen - Equity and Dividends

Screen - Investments

Screen - Product Development

Screen - Capacity

Screen - Responsiveness

Screen - Quality Decisions