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Screen - Main Decision

The Main Decision Screen

See also:

View Your Results

Factors to Consider When Making Decisions

The screen below is your starting point when you want to make decisions.

To enter decisions for a particular area, simply click on the appropriate button and a dialog for those decisions will appear. If you need help filling in the dialog just click on the Help button on that dialog.

Note that you don't have to enter decisions for every area. Your previous year's decision is taken as the default in most cases.

In This Section

Firm Name

Screen - Product Decisions

Screen - Perceptual Map

Screen - Distribution

Screen - Branding

Screen - Equity and Dividends

Screen - Investments

Screen - Product Development

Screen - Capacity

Screen - Responsiveness

Screen - Quality Decisions

See Also

Introduction

Measuring Your Firm's Success

Background to the Industry

Developing a Long Term Strategy

Factors to consider in making decisions

Understanding the Logic - Overview

Viewing and Copying Reports

Firm Performance Indicator

Key Performance Indicators (KPIs)