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Welcome to MikesBikes-Advanced
Congratulations!
You have just been appointed President of a Bicycle Manufacturer and you are in charge of all aspects of Marketing, Product Development, Operations, Finance, and Investments.
MikesBikes-Advanced is a sophisticated business simulation. It combines hands-on practical decision making with realistic mathematical modeling, to provide players with rapid cross-functional learning of business issues.
Despite the apparent simplicity of the environment, you will soon realize that to do well you will have to use considerable analytical and business skills.
By the end of a your MikesBikes-Advanced experience you should have an appreciation of the key components of strategy for a manufacturing business unit.
Getting Started
We recommend you start by reading the MikesBikes-Advanced Quickstart Guide and Players Manual. Also ensure you view the Screenshot Demonstration. These will give you a really good overview of what you are trying to achieve and how the product works.
You can also check out the following:
Background Information for the Industry
Understanding the Decision Screens
Once you are familiar with the simulation, you will also want to consider.
Developing a Long-Term Strategy for Success
Factors to Consider When Making Decisions
More capable students and Professors may also be interested in
Understanding the Logic and the Linkages between Variables