Key Performance Indicators (KPIs)

The Firm Performance Indicator screen in the bottom left corner of the screen also contains four Key Performance Indicators (KPIs) to help you to identify which parts of your business are performing well. On the screen the KPIs are shown with an arrow representing increasing, decreasing or steady performance. The four KPIs are listed below:

• Retail Sales
  Your retails sales volume, which equals retail price x units sold
• Revenue
  Your wholesale sales revenue, which equals wholesale price x units sold
• Efficiency
  The production efficiency level of your factory as measured by how much wastage there is
• Income
  The profitability of your firm