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Explanation - Product Name

Product Name

Each product name must be unique. However, when a product has been modified and is about to be launched to the market, it is possible to launch the new product using an existing product name. This allows the awareness associated with the existing product name to be transferred in part to the new product.

See Also

Screen - Product Development

Screen - New Project

Explanation - Product Prime Cost

Explanation - Project Name

Explanation - Project Characteristics

Explanation - Product Development Projects Available

Explanation - Product Development

Screen - Abandoning a Project