Good

Good work! Your firm is doing well, keep up the good work and you may be on a path to dominate your industry!

The difference between Good firms and Great! firms is often attention to detail. Constantly evaluate your products and costs.

• Is every dollar that you are spending essential?
• Is there a more creative way that you could use your existing expenditure to boost sales without increasing costs?

But don't lose sight of monitoring how well your products are meeting customer needs relative to your competition.