Contents 

Introduction
Firm Name
Financial Management
Debt
Equity
Dividends
Bonds
Product Marketing
Pricing and Promotion
Pricing
Advertising
Public Relations
Development
Development
Abandon a Product
Launch a New Product
Firm Marketing
Distribution
Branding
Operations Management
Capacity Planning
Production Efficiency
Quality
Production Planner
Viewing and Copying Reports
Copying and Pasting a Text Based Report
Copying and Pasting a Graph
Saving a Graph as an Image
Firm Performance Indicator
Great!
Good
Steady
Bad
Very Bad!
Key Performance Indicators (KPIs)
Retail Sales
Retail Sales Increasing
Retail Sales Steady
Retail Sales Decreasing
Revenue
Revenue Increasing
Revenue Steady
Revenue Decreasing
Efficiency
Efficiency Increasing
Efficiency Steady
Efficiency Decreasing
Income
Income Increasing
Income Steady
Income Decreasing

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Financial Management

The Financial Management Screens allow you to make the financial decisions for your firm. The two types of decisions available to you are:

  • Debt
    You can raise cash by taking out loans. This increases your level of long-term debt. The interest rate charged will fluctuate depending on your current Debt Equity Ratio, but is lower than the overdraft interest rate.
  • Equity
    The equity decision screen allows you to raise funds by issuing new shares, or to reduce excess cash by either buying back outstanding shares or by paying your shareholders a dividend.

In This Section

Debt

Equity

Dividends

Bonds