Contents 

Introduction
Firm Name
Financial Management
Debt
Equity
Dividends
Bonds
Product Marketing
Pricing and Promotion
Pricing
Advertising
Public Relations
Development
Development
Abandon a Product
Launch a New Product
Firm Marketing
Distribution
Branding
Operations Management
Capacity Planning
Production Efficiency
Quality
Production Planner
Viewing and Copying Reports
Copying and Pasting a Text Based Report
Copying and Pasting a Graph
Saving a Graph as an Image
Firm Performance Indicator
Great!
Good
Steady
Bad
Very Bad!
Key Performance Indicators (KPIs)
Retail Sales
Retail Sales Increasing
Retail Sales Steady
Retail Sales Decreasing
Revenue
Revenue Increasing
Revenue Steady
Revenue Decreasing
Efficiency
Efficiency Increasing
Efficiency Steady
Efficiency Decreasing
Income
Income Increasing
Income Steady
Income Decreasing

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Debt

The Debt Decision screen is used take out loans to raise cash by increasing your level of long-term debt. Loans are used to raise additional capital (cash) to finance expenditure (such as product development or marketing campaigns). Alternatively, this can be achieved through a new share issue (equity). A firm needs to decide what proportion (and/or type) of debt and equity to use when financing its business projects.

Either choose "Raise" or "Repay" in the debt decision screen, depending on whether you want to increase or decrease your amount of long-term debt. As you adjust the level of debt you are raising/repaying, you will see the following figures in the decision screen change:

  • Total Debt

This is the total amount of debt your firm owes to the bank.

  • D/E Ratio

This is your firm's debt to equity ratio. The D/E ratio is included in the share price calculation and has a measure of risk. The higher the DE ratio, then the higher the relative debt levels of the firm and the higher a risk it is to investors so the less value a share has.

  • Interest Rate

This is the annual interest rate the bank will charge your firm for the loan.

  • Annual Interest

This is the amount of interest you can expect to pay the bank after a year of trading.

See Also

Financial Management

Equity

Dividends

Bonds