Public Relations

The Public Relations (PR) decision screen allows you to set the PR budget for your product for the coming year.

There are three media types (channels) that you may choose to promote your product in.

Each market segment has different media viewing habits, e.g. for some segments TV is more effective for others it's the Internet. So ensure that you read the Market Research reports and the Market Overview chapter in the player's manual before deciding on your PR budgets.

The pie graph shows you how your total PR budget for this product that has been allocated to each of the three media types.