Introduction

Welcome to MikesBikes-Intro (MB-I)

MB-I will give you the opportunity to have practical hands on experience at making critical marketing, operations, product development and financial decisions and seeing the outcome in a live, interactive case study.

Learning Objectives

By interacting in this simulated marketing environment you will learn:

• The standard terms and concepts of strategy, marketing, new product development, operations, finance, and accounting
• To think of business as an interacting system of these components
• To develop strategy for an organization
• To analyze company data using informative and detailed graphics
• Many key quantitative skills for management, including basic forecasting skills