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The Racer segment (as the name suggests) is dominated by those who view cycling primarily as a competitive activity. The typical racer owns at least two bikes and trains at least three times a week. The range of racers is great, from the Saturday morning school team to olympic athletes. However, we can generalize that the racer is after a bike that performs- both on the track and on the road. It must be light, fast, and technically at the leading edge.
Racers are not as sensitive to price as the other segments, some paying up to $5000 retail for the "right" bike. Racers also know what they are after, seldom taking the advice of a sales assistant or being influenced by advertising when making their purchase. They know the bike they need and will be prepared to pay for it and be prepared to wait for it longer than most. The segment has shown strong annual growth overseas, although it is typically a very small segment, about 5% of the total bike market.