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Leisure
See also:
The Leisure Segment is typified by those who own a bike, but only use it once or twice a month. Their bike is seen primarily as a means of relaxation, or leisure. They go for a Sunday ride every now and then, usually with others (often in family groups).
The Leisure Segment therefore requires less in terms of high tech components and accessories, preferring more comfort and style. Purchasers who buy bikes for leisure purposes are not very fussy, but they like to be able to buy a bike when they go out shopping, so long as they’ve seen it on TV before. They will choose to buy a bike that is in stock over a better one which is temporarily out of stock.
Because this segment is quite broad, it is also typically very large - accounting for around 25% of new bike sales overseas. Note that no bikes are being sold to the Leisure segment at the start of the simulation.