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Estimates of the shopping habits of the different segments in the different distribution channels is given below for use in deciding on a distribution strategy. For example, of those wanting to buy an adventurer bike, the majority go to Bike Shops (50%) and Sports Stores (40%), with only a few (10%) going to Department Stores.
You can find the current information from the reports menu in the single and multi-player, See:
Reports ---> Scenario Information ---> Market Segment Scenario Information ---> Shopping Habits