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Kids
See also:
The potential of the kids segment is understandably large. Children see bikes as a means of freedom- many teenagers require a certain amount of mobility, but are unable to get a driver's license.
The advantage of the Kids segment is that an average youth will go through an average 2.1 bikes between the ages of 4 and 15 years. The primary requirements of such purchasers are seen usually through their parents' eyes- the bike has to be simple and durable (so that it can take the knocks), but also relatively inexpensive. Also remember, brands and images are also very important to young people.
Overseas, the Kids segment is typically the biggest. In Erehwon however, the segment is currently unserved because the Adventurer is too big and unfashionable.