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Adventurers
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The Adventurer Segment is broadly typified by the young suburban bicycle purchaser who wishes to buy a mountain bike.
An Adventurer is usually a young, fit person, who is heavily into fitness and the outdoors. Thus he or she wants a bike that will go anywhere and everywhere, and then come back. Often the Adventurer will forego luxury items on his or her bike, in favor of a sturdy, high performance bike. The people who buy these bikes tend to be prepared to pay more for a good bike because they have a purpose for the bike and do not want to be held back with slow equipment or to have to stop for repairs.
The use of bikes for fun adventures and blood pumping action is very popular overseas, where Adventurers is experiencing the strongest growth of all segments. Given the many and varied exciting opportunities for off-road biking in Erehwon, we are confident this segment has good potential for growth if appropriate bikes are released into the market.