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Commuters
See also:
The commuter segment has appeared in the last decade in several overseas economies. With the growth of environmental concerns worldwide, more and more people are viewing their bike primarily as a means of transport- from the University Student who battles early morning rush-hour traffic to get to a 7:30am lecture, to the Factory Worker who rides his bike to work each day because he feels better getting some exercise before work, to the Business Woman who rides into the CBD each morning because she can't get a car park and sees her bike as an environmentally responsible option.
All of these people see their bikes essentially as a packhorse. It doesn't have to look particularly flash, or do anything too exciting- it just has to get them from A to B. Thus, Commuters place a great deal of emphasis on reliability and comfort. Price is of more concern than performance or of buying a well-known brand.