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Screen - Advertising

Advertising Screen

See also:

Factors for Advertising

Factors for Branding

Advertising and banding are important in generating the demand for most products. Advertising and branding generally work together to raise the awareness of a product, and, in MikesBikes-Advanced, money spent on branding adds to the effectiveness of product advertising.

This screen allows you to make decisions on the media channels that will be used in your marketing strategy. By clicking on the appropriate channel and entering the Advertising Expenditure decision, you may commit the appropriate advertising spend.

In This Section

Explanation - Advertising Expenditure

See Also

Screen - Marketing and Production

Explanation - Product Window

Explanation - Price

Explanation - Finished Goods Inventory

Screen - Product PR

Screen - Launch New Product

Screen - Modify Product

Screen - Abandoning Products

Explanation - Decision Period