Price
Retail Price is the price consumers pay for a product. The retailer keeps a proportion of this (the retailer margin), and the remainder is the wholesale price the retailer pays to the manufacturer.
See Also
Screen - Marketing and Production
Explanation - Product Window
Explanation - Finished Goods Inventory
Screen - Advertising
Screen - Product PR
Screen - Launch New Product
Screen - Modify Product
Screen - Abandoning Products
Explanation - Decision Period
