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Branding increases demand for the product by generating greater awareness of the brand. In MikesBikes-Advanced, this allows product advertising to be more effective and depends on brand spend and the carryover from previous periods.
A budget can be allocated to brand advertising, which will have an effect on the recognition and recall of your firm's brand by consumers. A high level of brand recognition will make your advertising advertising more effective, and any new products you launch will start with a higher level of awareness. Brand recognition is carried over time, but some forgetting occurs. Any new brand advertising adds cumulatively to what remains from previous periods after forgetting.