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Logic - Advertising

Product advertising is assumed to depend upon any advertising from previous periods, current advertising using different media and the habits with regard to reading and viewing material of the target segments.

Branding has a complementary effect on product advertising. When a firm has a strong brand, any product advertising to be more effective since advertising is more likely to be remembered. Conversely, a high level of product awareness will increase brand strength.

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Logic - Branding

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Logic - Product Advertising