The overall goal of the marketing function is to create the appropriate level of demand for the firm's products. It is important that it works closely with the operations function so that the demand is matched to the ability to supply.
In This Section
Data - Product Decisions
Data - Advertising
Data - Pricing Decisions
Data - Media Product PR
See Also
Factors to consider in making decisions
Data - Scenario Information
Data - Operations
Data - Finance
Data - Product Development
