Logic - Finance - Investor Public Relations

Investor PR (or Investor Relations) acknowledges the fact that it is often not enough for a firm to be successful - people must know it is successful before it translates into market value.

Since your shareholders want their shares to be as valuable as possible, you must ensure the firm maintains a high profile in the investment community. Investor PR is a periodic activity that involves the issue of press releases, tours, sponsorship of industry research and other activities to increase the visibility of the firm in general.

The Investor PR Index decays over time to reflect the fact that you must continue to invest if you wish to maintain a high public profile. The larger and more complex your firm is, the more you must invest to inform and explain its business to the investment community.