Logic - Pricing
Price is usually a key determinant of demand.
There are several pricing methods, the most common of which are
listed below.
- Mark-up: Fixed margin on costs
- Target Return: Return/margin required by the
company
- Perceived-Value: What the consumer is
willing to pay
- Going Rate: What is being charged in the
market
The methods used need to be in line with the
overall marketing strategy.
