If your Gross Margin
% is the similar to your closet competitors, then you
mainly have a sales problem, review the All Product Detailsreport to try and identify how to improve
the popularity of your products
If your Gross Margin
% is significantly lower than your competitors, then you
might also have a cost problem and you need to look for ways to
reduce costs. The first thing you should check is the
Operations Reports Overview,
if you have lots of your product(s) in stock (current inventory),
then you have an inventory cost problem and you need to try and
clear your warehouse!
