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Your Retails Sales Revenue is falling sharply.
You are losing market share to your competitors and you need to act urgently to stabilize your sales. Check the All Product Details report from the Product Management Tree item and compare your product(s) versus your competitors.
Retail Sales Revenue falls are often caused by competitor product launches or poorly received price increases. You need to make sure that your products are attractive relative to their competitors and that if you are charging a premium price for a product, that it is justified by it being the best product available in the market.