Steady

Your firm is performing OK relative to its competitors. You are not a market leader but you are not making any disastrous mistakes.

Your firm should reconsider its strategies to try and improve the performance of your firm. You should start by reviewing the:

• Industry Reports tree item.
  Compare your market share, profitability and capacity against your competitors to try to understand what makes your firm different.
• All Product Details report on the Product Marketing tree item.
  Compare your products against their competitors to identify how you might make your products more popular.