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Logic - Your Response

Look at what is driving the competitors and then map out your competitive moves for at least a couple of periods in advance. This forces a management team to think in a "what-if" mode and to look at the strategic alternatives.

A decision tree format is useful for this, but considerable skill is required to keep the options at a level that they can be relatively easily understood and represented. If this is not done then even the simple example shown can get very complicated very quickly.

See Also

Logic - Competitor Analysis

Logic - Competitor Moves