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The first question is what should be the positioning of the product and so what attribute values it should have.
Look at your Perceptual Map and the Product Development Scenario Info report under
Reports->Scenario Information->Product Development Scenario Info
This will show you what attributes each market segment values and the radius of influence for each market segment.
Again the best way to describe this is to consider the perceptual map described in the marketing module.
For example, assume that there is an unserviced Leisure segment. If we wish to develop a new project that will target this, it must have attribute values that will be within the area that is attractive for the Leisure segment. i.e. within its radius of influence. From reading the above report and viewing the Perceptual Map you might determine that this segment requires
·Style/Design = 50,
·Technical Specs = 10